Essays about: "social affective strategy"

Showing result 1 - 5 of 10 essays containing the words social affective strategy.

1. 1. DIFFERENTIAL OUTCOME TRAINING AND HUMANOID ROBOT FEEDBACK ON A VISUOSPATIAL GAMIFIED TASK: An experimental study investigating learning, affective social engagement cues and cognitive learning strategies

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Alva Markelius; Sofia Sjöberg; [2023-02-01]
   Keywords : Human-robot interaction; gamified memory task; dementia; differential outcome theory; Furhat; engagement; digitalised treatments; robot assistance;

   Abstract : By combining Differential Outcome Training (DOT), the usage of unique stimulus-response pairings, and feedback from a humanoid simulated robot (SDK) this study aims to improve learning performance of subjects on a visuospatial gamified memory task. This is achieved by using the SDK as an interface for an algorithm that provides audiovisual, reinforcing feedback promoting engangement in a new dyadic setup for a gamified task. READ MORE

3. 2. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

4. 3. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

5. 4. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Murat Halilovic; Saad Ur Rehman; [2020]
   Keywords : sharing economy; trust; customer retention;

   Abstract : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular.  Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. READ MORE

6. 5. Thinking things over : The electrophysiology and temporal dynamics of self- and situation-focused reappraisal

   University essay from Högskolan i Skövde/Institutionen för biovetenskap

   Author : Emilia Svennersjö; [2018]
   Keywords : Cognitive reappraisal; emotion regulation; late-positive potential; temporal distancing; social distancing; situation-focused reappraisal;

   Abstract : Cognitive reappraisal is an emotion regulation strategy that has been shown effective in down-regulating negative emotions in both psychological and electrophysiological measures. Although there are many studies on cognitive reappraisal, only recently have there been studies differentiating between various ways of employing the strategy. READ MORE