Essays about: "social media and retail industry"

Showing result 1 - 5 of 19 essays containing the words social media and retail industry.

1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

3. 2. From rags to riches - An explorative study of the technological influence within modern retail investor behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Nima Karlsson; Eric Svensson; [2022-08-16]
   Keywords : Retail investing; Investor; Digitalization; Gamification; Persuasive technology; Social media; Information asymmetries CSR; Firm responsibility; Stakeholders;

   Abstract : Swedish citizens have a long background of passively investing in stocks and mutual funds. With the rise of new technologies, an ongoing surge of retail investors actively participating in the financial markets have been identified. READ MORE

4. 3. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

5. 4. The Instant Need to Shop

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Siri Lindgren; Louise Borg; [2022]
   Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

   Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE

6. 5. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE