Essays about: "sociala medieplattformar"

Showing result 1 - 5 of 24 essays containing the words sociala medieplattformar.

  1. 1. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  3. 2. Mitigating Unintended Bias in Toxic Comment Detection using Entropy-based Attention Regularization

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Fabio Camerota; [2023]
    Keywords : XLNet; BERT; Toxic Comment Classification; Entropy-based Attention Regularization; XLNet; BERT; Toxisk Kommentar Klassificering; Entropibaserad uppmärksamhetsreglering;

    Abstract : The proliferation of hate speech is a growing challenge for social media platforms, as toxic online comments can have dangerous consequences also in real life. There is a need for tools that can automatically and reliably detect hateful comments, and deep learning models have proven effective in solving this issue. READ MORE

  4. 3. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  5. 4. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ramya Kandula; [2023]
    Keywords : Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

    Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE

  6. 5. Gamification Otherwise : Alternative directions to enhance the sense of friendliness in online communities

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Chuprina; [2023]
    Keywords : gamification; sense of community; engagement; social media; gamification; känslan av gemenskap; engagemang; sociala medier;

    Abstract : Gamification is a widely explored topic in various contexts. In particular, gamification is used in the form of likes and reactions on various social media. However, it was identified that this reward system in the form of likes led to addictive behavior. READ MORE