Essays about: "startup company"

Showing result 16 - 20 of 135 essays containing the words startup company.

  1. 16. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Linton; Moa Ståhlberg; [2022-08-04]
    Keywords : Startups; Digital marketing; Lead generation; Lead nurturing; Challenges;

    Abstract : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. READ MORE

  3. 17. New market penetration by start-ups, how managers within new ventures can efficiently penetrate the EV repair market in Norway.

    University essay from Göteborgs universitet/Graduate School

    Author : Joshua George; Petter Broberg; [2022-08-04]
    Keywords : ;

    Abstract : Electric vehicles are arguably the future of transportation, as a transition to electric vehicles is necessary to limit the ecological footprint and slow down global warming. A country that has been majorly successful in this transition is Norway. READ MORE

  4. 18. Innovation in Defense : characteristics of high-performing defense startups

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sebastian Uggla; [2022]
    Keywords : Defense; Innovation; Venture Capital; SBIR; Machine Learning; Patents; Försvar; Innovation; Riskkapital; SBIR; Maskininlärning; Patent;

    Abstract : Recently several European countries have announced massive increases in their military budgets. Innovation initiatives organized by NATO and the European Defence Fund will also be conducted over the coming decade. READ MORE

  5. 19. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

    University essay from Uppsala universitet/Industriell teknik

    Author : Alexandra Lundegård; Josefin Fransson; [2022]
    Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

    Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE

  6. 20. Emotion by Design : An exploration of evoking ‘relief’ through a mobile app

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Fredric Birgersson; [2022]
    Keywords : User Experience Design; Emotion; Design Thinking; Branding;

    Abstract : Kurr is a foodtech startup developing a mobile app with the purpose of answering the question “what to eat?”. The company has built a brand identity in order to stand out among the more than 5,7 apps available in the biggest mobile app markets. READ MORE