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Showing result 1 - 5 of 35 essays matching the above criteria.

1. 1. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Anne Marie Holst; [2023]
   Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

   Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE

3. 2. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

4. 3. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

   University essay from Uppsala universitet/Industriell teknik

   Author : Prajakta Dengale; [2022]
   Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

   Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE

5. 4. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development

   University essay from Linköpings universitet/Institutionen för tema

   Author : Juliane Kraskes; [2022]
   Keywords : Planetary Boundaries; Social Boundaries; Universities; Sustainable Development; Strategy;

   Abstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE

6. 5. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Josefin Norstedt; Felix Sjölinder; [2021]
   Keywords : ;

   Abstract : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. READ MORE