Essays about: "swot analysis marketing strategy"

Showing result 6 - 7 of 7 essays containing the words swot analysis marketing strategy.

1. 6. Mango in Sudan : marketing and export

   University essay from SLU/Dept. of Economics

   Author : Sanna Eltoum; [2009]
   Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

   Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE

3. 7. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Magnus Ahlstedt; [2007]
   Keywords : Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

   Abstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE