Essays about: "television commercials"

Showing result 6 - 7 of 7 essays containing the words television commercials.

1. 6. Attitudes Towards Television Commercials with an Underlying Health Claim

   University essay from IHH, Företagsekonomi

   Author : Emilia Sundberg; Jasmine Hansson; [2011]
   Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

   Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

3. 7. Oral Feedback : Students' Reactions and Opinions

   University essay from Institutionen för kultur och kommunikation

   Author : Terése Hulterström; [2006]
   Keywords : Oral feedback; receive; correction; students; delivery; acceptance; improvement;

   Abstract : In Sweden we come in contact with the English language almost daily; in television shows, radio commercials and at work. English is also mandatory in the Swedish curriculum; therefore it is important that the students learn as much as possible in school, to be able to use English in their daily life. READ MORE