Essays about: "the use of electronic marketing in business"

Showing result 1 - 5 of 13 essays containing the words the use of electronic marketing in business.

1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

3. 2. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

   University essay from SLU/Dept. of Economics

   Author : Oscar Friberg; Amelie Jönsson; [2018]
   Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

   Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE

4. 3. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

   University essay from Göteborgs universitet/Graduate School

   Author : Sebastian Jonsson; Sofia Persson; [2016-09-22]
   Keywords : social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

   Abstract : Social media has provided a new marketing environment by turning the power of communication from corporations towards stakeholders and has made information more accessible and easier to spread than before. This is utilized by NGOs where they increasingly use social media in order to force corporations into sustainable business practices. READ MORE

5. 4. Examining Internet and E-commerce Adoption in the Music Records Business in Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Samuel Wiafe; [2012]
   Keywords : electronic commerce adoption; internet; music; music record business;

   Abstract : Context: Information Communication Technologies (ICT) and its related applications are increasingly penetrating all spheres of individual, organizational, and societal aspects of everyday life in the developing economies and Africa as well. The Internet is emerging as an important technology for commerce and business. READ MORE

6. 5. The Acceptance of the Digital Books' Market in Spain by Consumers and Companies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Amaia Garcia Barberena; Leyre Diaz Pinillos; [2011]
   Keywords : consumer behaviour; companies; innovations; digital environment; electronic book; digital book;

   Abstract : Title:  The Situation of Digital Books’ Market in Spain. The acceptance by consumers and companies Authors: Amaia García Barberena and Leyre Díaz Pinillos Supervisor: Jean-Charles Languilaire. READ MORE