Essays about: "theory of banking marketing"
Showing result 1 - 5 of 7 essays containing the words theory of banking marketing.
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1. Customer Loyalty in Mobile Banking : findings from the millennial generation
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE
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2. Banks' Customers Satisfaction and Stock's Returns : Banking Sector - Sweden, Norway, Denmark
University essay from IHH, Economics, Finance and StatisticsAbstract : Theoretical studies posit that marketing strategies increases customers’ satisfaction and loyalty and decreases the systematic risk of the company’s stock. Many variables such as size, book-to-market and others, which have no special standing in asset-pricing theory, show reli-able power to explain the cross-section of expected stock’s returns. READ MORE
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3. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.
University essay from FöretagsekonomiAbstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE
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4. Customer Involvement In Service Innovation : Study of the bank industry
University essay from Ekonomihögskolan, ELNUAbstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE
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5. How do students choose their banks?
University essay from Sektionen för Hälsa och SamhälleAbstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE