Essays about: "thesis e CRM"
Showing result 1 - 5 of 24 essays containing the words thesis e CRM.
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1. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE
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2. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE
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3. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE
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4. Digitalization in The Banking Industry : Adapting to The Crisis
University essay from Umeå universitet/FöretagsekonomiAbstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE
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5. On Optimization of Sequential Decision-Making in Customer Relationship Management using Deep Reinforcement Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Customer relationship management (CRM) is a fickle but pivotal elementto the success of any business. Used correctly, it can not only yield higherrevenue and lower operational costs, but significantly boost customersatisfaction. Nonetheless, it can also be mismanaged—sacrificing thewell-being of customers for profitability. READ MORE