Essays about: "thesis on cosmetics"

Showing result 21 - 25 of 31 essays containing the words thesis on cosmetics.

1. 21. Customer Integration in Product Design via Mass Customization Toolkits. A field experiment

   University essay from Göteborgs universitet/Graduate School

   Author : Ilias Demiris; [2014-12-15]
   Keywords : Toolkits for user innovation; Mass customization; Packaging; Purchase Intention; Willingness to pay; Cosmetics;

   Abstract : Toolkits for user innovation is one of the ways that customers can be involved in corporate innovation process. The most common type of user innovation toolkits is the Mass Customization Toolkits, an online interface where users customize the offering product according to their wants. READ MORE

3. 22. Beauty Advertising - Message and Content

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philip Jonzon Jarl; [2013]
   Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

   Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE

4. 23. Unboxing Masculine Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nelleke Kristina Ost; Linnea Nyberg; [2013]
   Keywords : Gender Marketing; Masculinity; Metrosexuality; Male Cosmetics; Social Media; Doing Gender; Marketing Strategy; Business and Economics;

   Abstract : The purpose of this research is to investigate the relationships between masculinity and marketing, especially regarding cosmetic products, a typically female industry. It has a social constructionist approach with a case study including in-depth interviews and virtual observation. READ MORE

5. 24. Approaching the green market : Swedish natural and organic cosmetic industry analysis.

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : SOFYA OZHOGINA; RIIKKA PELLONPÄÄ; JEKATERINA ZOTOVA; [2013]
   Keywords : Keywords: Industry analysis; industry attractiveness; Keywords: Industry analysis; industry attractiveness; Porter’s five forces; natural and organic cosmetics; Porter’s five forces; natural and organic cosmetics;

   Abstract : The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. READ MORE

6. 25. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Jitpisut Bubphapant; Ramrada Thammasaro; [2012]
   Keywords : Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market;

   Abstract :  Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course: Master thesis in International marketing, 15 credits Purpose: The overall purpose of this research is to explain the understanding of the effects of online third-party opinions toward consumer purchasing decision process on cosmetics products in Thai market. This includes the investigation of effective used of online third-party opinions with regards to source credibility and product involvement, specifically toward cosmetics products. READ MORE