Essays about: "thesis on cosmetics"

Showing result 16 - 20 of 31 essays containing the words thesis on cosmetics.

1. 16. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

3. 17. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

4. 18. Tap Dancing Around Sustainability:The Case of Palm Oil Key Stakeholders

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Abdul Muis Sulaiman; [2016]
   Keywords : ethical sourcing; food cosmetic industries; influence strategies; palm oil; sustainable palm oil initiative; sustainable development; stakeholder theory; stakeholder roles; value chain activities;

   Abstract : The Swedish Initiative on Sustainable Palm Oil in food and cosmetic and detergent industries hasemerged in 2014 following other EU national initiatives. This thesis project aims to explore thecondition of the initiative by examining who the key important stakeholders are and how these palmoil key stakeholders in Swedish market develop and implement their Sustainable Palm OilInitiatives. READ MORE

5. 19. What Can Be Learned About the Development of the Bulgarian Rose Oil Industry by Employing the Cluster Approach?

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Petar Georgiev; [2016]
   Keywords : economic growth; cluster; knowledge sourcing; innovation; Bulgaria; rose oil industry; Social Sciences; Business and Economics;

   Abstract : This academic work discusses the factors which affect the development of the Bulgarian rose oil industry by undertaking a cluster approach. The author identifies a list of central, literature-driven factors derived from cluster approaches, which hypothetically influence the abovementioned agglomeration of rose oil producers and related organizations and institutions. READ MORE

6. 20. Developing business opportunities for biological by-products

   University essay from Lunds universitet/Produktionsekonomi

   Author : Andrea Larsson; Fanny Lundkvist; [2016]
   Keywords : Utilization of By-products; Front End of Innovation; Decision-making; Biological Waste; Technology and Engineering;

   Abstract : A growing middle class and increased consumption call for better utilization of resources. For companies to make use of all resources in the production system is not only a way of meeting the changing customer demands and regulatory changes regarding sustainability, but also a way of increasing profits. READ MORE