Essays about: "thesis on industrial marketing"
Showing result 6 - 10 of 56 essays containing the words thesis on industrial marketing.
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6. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE
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7. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
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8. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE
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9. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE
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10. Introducing a central receiver system for industrial high-temperature process heat applications : A techno-economic case study of a large-scale CST plant system in a South African manganese sinter plant
University essay from KTH/Kraft- och värmeteknologiAbstract : The objective of this thesis was to investigate the potential for introducing a concentrating solar thermal (CST) central receiver plant system based on flexible heliostats - HelioPods - to provide high-temperature process heat in industrial applications. A CST plant system was designed in MATLAB, optically simulated for three design days in the ray-tracing software Tonatiuh and further analyzed in MATLAB by interpolating the results for each hour of the year. READ MORE