Essays about: "Social Media Marketing"

Showing result 1 - 5 of 237 essays containing the words Social Media Marketing.

  1. 1. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor  Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  2. 2. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Malin Isacsson Larsson; [2017]
    Keywords : ;

    Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE

  3. 3. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Keywords : social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Lo Dolce; Alan Ryan; [2016]
    Keywords : Social Exclusion; Fear in Advertising; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

    Abstract : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. READ MORE

  5. 5. For the readers, by the readers : Crowdsourcing books – an analysis of the power relations between professional producers of media and an active audience

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Håkan Petersson; [2016]
    Keywords : social media; user-generated contents; audience participation; media producers; crowdsourcing; crowdfunding; Social Sciences;

    Abstract : There is a call for more analysis and case knowledge of how the media use the participatory architecture of social media in media production. The research field of audience participation comes from the integration of concepts and theories about an active audience with production research, and social and cultural theory. READ MORE