Essays about: "Social Media Marketing"

Showing result 1 - 5 of 242 essays containing the words Social Media Marketing.

  1. 1. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    University essay from Karlstads universitet/Handelshögskolan; Karlstads universitet/Handelshögskolan

    Author : Karwan Nisstany; Sasha Knezevic; [2017]
    Keywords : customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Abstract : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. READ MORE

  2. 2. International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Matthias Mainka; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor  Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  4. 4. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  5. 5. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE