Essays about: "Social Media Marketing"

Showing result 1 - 5 of 336 essays containing the words Social Media Marketing.

  1. 1. Sarcasm Detection with TensorFlow

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ludvig Persson; Jesper Larsson; [2018]
    Keywords : ;

    Abstract : Sentiment analysis is the process of letting a computer guess the senti- ment of someone towards something based on a text. This can among other things be useful in marketing, for example in the case of the computer figuring out that a certain person likes a certain product it can present ads for similar products to the person. READ MORE

  2. 2. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
    Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

    Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

  3. 3. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE

  4. 4. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Lars Wöldern; [2018]
    Keywords : automation; marketing; machine learning; artificial intelligence; Linkedin; Bing; Google; web scraping; Headless Chrome; social selling; sales prospecting;

    Abstract : The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in processes such as demographics research, and sales and campaign planning. However, if your business needs require further filtration of data, beyond what is provided by existing filters, the volume and rate at which data can be manually sifted, is constrained by the speed and accuracy of employees, and their digital competency. READ MORE

  5. 5. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE