Essays about: "Social Media Marketing"

Showing result 1 - 5 of 267 essays containing the words Social Media Marketing.

  1. 1. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Andersson; Kevin Arnvaller; [2017]
    Keywords : Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

    Abstract : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. READ MORE

  2. 2. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    University essay from Karlstads universitet/Handelshögskolan; Karlstads universitet/Handelshögskolan

    Author : Karwan Nisstany; Sasha Knezevic; [2017]
    Keywords : customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Abstract : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. READ MORE

  3. 3. Building an Online Presence - A New Social Media Strategy Framework for Startups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
    Keywords : Social media strategy; startups; new framework.; Business and Economics;

    Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE

  4. 4. Social media use in B2B context : A multi-case study on the use of social media by B2B companies 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Samir El-Tahan; Daniela Poblete; [2017]
    Keywords : Social media usage; SM marketing strategy; adoption; Business to Business.;

    Abstract : In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. READ MORE

  5. 5. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE