Essays about: "Social Media Marketing"

Showing result 1 - 5 of 318 essays containing the words Social Media Marketing.

  1. 1. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

  2. 2. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mixalis Drakoularakos; [2018]
    Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

    Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

  3. 3. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Alissa de Aquino Carlsson; [2018]
    Keywords : persuasive speech acts; John Searle; online marketing; Instagram influencers;

    Abstract : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. READ MORE

  4. 4. Making use of automation: Designing a performance driven marketing tool for Smart video

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Simon Ekdahl; [2018]
    Keywords : ;

    Abstract : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. READ MORE

  5. 5. Micro Enterprise Performances A Study of Swedish Online Micro Retailers

    University essay from Göteborgs universitet/Graduate School

    Author : Alex Forsstrom; [2017-06-30]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE