Essays about: "Social Media Marketing"

Showing result 1 - 5 of 239 essays containing the words Social Media Marketing.

  1. 1. International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Matthias Mainka; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor  Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  3. 3. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  4. 4. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Malin Isacsson Larsson; [2017]
    Keywords : ;

    Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE

  5. 5. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Keywords : social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Abstract : MSc in Marketing and Consumption.... READ MORE