Essays about: "tourism marketing papers"

Showing result 1 - 5 of 25 essays containing the words tourism marketing papers.

1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; [2023]
   Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

3. 2. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Nathalie Regestad; Isabella Axelsson; [2023]
   Keywords : Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

   Abstract : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. READ MORE

4. 3. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
   Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

   Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

5. 4. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

   University essay from Lunds universitet/Sociologi

   Author : Shailee Parasnis; [2022]
   Keywords : tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

   Abstract : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. READ MORE

6. 5. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Hampus Kilåker; [2021]
   Keywords : Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

   Abstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE