Essays about: "types of product mix"

Showing result 1 - 5 of 20 essays containing the words types of product mix.

  1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  3. 2. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  4. 3. Swedish substrates suited for circular production of the edible gourmet mushroom maitake

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Anna Dahlin; [2021]
    Keywords : Grifola frondosa; maitake; mushroom production; spent mushroom substrate; circular production;

    Abstract : A selection of locally sourced substrates were evaluated for hyphal growth and fruiting body production of the edible gourmet mushroom maitake (Grifola frondosa). Hyphal growth was evaluated on a wide range of substrates (30) including different leaves, sawdust and waste from food production and the substrate that performed best was potato peelings, which showed development of a remarkably dense mycelium. READ MORE

  5. 4. Supporting the development of a HMLV production cell

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Violet Mohammadpour; Sebastian Häll; [2021]
    Keywords : Manufacturing industry; High mix low volume; Case study; Production system development; Critical factors; Challenges;

    Abstract : Production system development is challenging for manufacturing companies, and development of HMLV production cells entails additional challenges. Thus, the aim of this study is to support the development of a HMLV production cell, and the following research questions were asked: RQ1: What are the challenges of developing a HMLV production cell? RQ2: What are the critical factors to consider when developing a HMLV production cell? RQ3: How can the development of a HMLV production cell be supported? A literature review in combination with a case study were performed to fulfill the aim and answer the research questions. READ MORE

  6. 5. Standardization in a High Mix Low Volume Company : A Case Study

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Amaresh Amaresh; Kuriachen Oooramvely; [2020]
    Keywords : HMLV companies; Standardization; Process standardization; Product standardization;

    Abstract : The market has been evolving from mass production towards mass customization, which has increased the complexity level for the companies. Unlike in mass production companies where the tasks are routine and standardized, the mass customization types of companies have a varied work demand which makes the work environment complex. READ MORE