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Showing result 1 - 5 of 307 essays matching the above criteria.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Instantly scent the moment - encourage activity

    University essay from Lunds universitet/Industridesign

    Author : Sophie Ohlsen; [2024]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : This project looks at the potential of integrating the human perception and specifically our own perception of scent into the design process. To create something unique, valuable and potentially tangible with a powerful perception that is the exact opposite, intangible. READ MORE

  4. 3. The language of risk: A quantitative study on the effects of presentation format in risk communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andreas Lidin; Daniel Mira; [2024]
    Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

  5. 4. Perception of urban blue-green infrastructure during winter in Gothenburg

    University essay from Göteborgs universitet/Institutionen för geovetenskaper

    Author : Mikaela Torell; [2023-08-17]
    Keywords : perception; greenery; water; urban environment; recreation;

    Abstract : Life in urban settlements is often associated with insufficient physical activity and continuous stress. By implementing blue-green infrastructure (BGI) consisting of parks, trees, ponds, and rain gardens, amongst others, recreational values can be provided for the residents. READ MORE

  6. 5. COMPLEXITY & RANDOMNESS Exploring the Limits of Pattern Perception

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Beppe Rådvik; Joel Pettersson; [2023-02-01]
    Keywords : pattern perception; complexity; randomness; Aksentijevic-Gibson complexity; Visual short-term memory;

    Abstract : Pattern perception is a core part of human cognition, however, our capacity to process patterns is limited. If a pattern is too complex to process, we no longer perceive it as a pattern but rather as noise, thus we hypothesize that there is a limit to human pattern perception that can be measured in terms of the complexity of the pattern. READ MORE