Essays about: "what are traditional marketing functions"

Found 3 essays containing the words what are traditional marketing functions.

  1. 1. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

  3. 2. Towards a Custermer-oriented Organization. A study at Tetra Pak Processing Systems AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Lundquist; [2003]
    Keywords : Customer value.; Branding strategies; Image; Service quality; Customer relationship management; Service management; Technology and Engineering;

    Abstract : In later time many companies have faced a major strategically change of focus and companies that have previous acted as traditional product manufacturers now describe themselves as providers of complete solutions. Tetra Pak Processing Systems, operating in the liquid food processing industry, has faced an increased level of competition the past years. READ MORE

  4. 3. Matomera A Case Study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
    Keywords : Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

    Abstract : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. READ MORE