Essays about: "what is a differentiation strategy"

Showing result 1 - 5 of 39 essays containing the words what is a differentiation strategy.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    University essay from Lunds universitet/Produktionsekonomi

    Author : Douglas Wilsby; Knut Winström; [2023]
    Keywords : FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Abstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE

  4. 3. Buying carbon neutrality? : Corporate motives for financing carbon offsets

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Dennis Schmuck; [2023]
    Keywords : Carbon Offsets; Carbon Credits; Climate Change; Sustainable Development;

    Abstract : Carbon offsets are often presented as a multi-beneficial way for companies to mitigate their net climate impact while contributing environmental and social benefits on a global and local scale. Critics argue it is used to avoid more meaningful alterations to a company's own operations. READ MORE

  5. 4. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

  6. 5. Designing a performance measurement framework to support decision-making in green transportation

    University essay from Lunds universitet/Produktionsekonomi

    Author : Julia Bergsten; [2021]
    Keywords : Emissions; green transportation; green supply chain management; decision-making; performance measurement framework.; Technology and Engineering;

    Abstract : Though there currently exists numerous ways and suggestions of how to measure emissions in transportation, companies struggle to accurately quantify their greenhouse gas emissions to make sound and green decisions. It is difficult to determine what to measure, how to measure and why to measure in a certain way. READ MORE