Essays about: "what is communication from authors"
Showing result 1 - 5 of 99 essays containing the words what is communication from authors.
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1. The Underdog Brand Position
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE
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2. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services
University essay from Lunds universitet/Teknisk logistikAbstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE
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3. NEW ENTERPRISE RESOURCE PLANNING IMPLEMENTATION IN THE SWEDISH LANDSCAPE : An explorative study of employees’ perspectives on Organizational Support and its barriers
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2024-01-04 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Andoni Saval Sanchez Rafael Reis Siribeli Title: New Enterprise Resource Planning Implementation in the Swedish Landscape. Supervisor: Emre Yildiz Keywords: Organization Support, Organizational Inertia, Enterprise Resource Planning, Information Systems Research question: What are the primary organizational support actions that employees from different firms in Sweden claim to impact the most when adopting new technologies? Purpose: The purpose is to explore how organizational support actions affect employees' adoption of Enterprise Resource Planning (ERP) systems in Sweden, analyzing their adaptation, behavioral intentions and firm’s actions, and providing recommendations for firms in the edge of implementing such systems. READ MORE
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4. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE
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5. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE