Essays about: "who is a customer"

Showing result 6 - 10 of 501 essays containing the words who is a customer.

  1. 6. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  3. 7. A Predictive Analysis of Customer Churn

    University essay from KTH/Matematisk statistik

    Author : Olivia Eskils; Anna Backman; [2023]
    Keywords : Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

    Abstract : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. READ MORE

  4. 8. Impact of non-family executives on family businesses in the Scandinavian region

    University essay from Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap

    Author : Malik Daniyal Ahmed; Syed Muhammad Haider; [2023]
    Keywords : Family business; Family executives; non-family executive; Family involvement; Family values; Family-owned business; Succession; and managerial ownership.;

    Abstract : The research critically examines the positive and negative effects of hiring and not hiring non-family executives in Scandinavian family businesses. The analysis relies on a qualitative data collection method through semi-structured interviews with four participants. They can provide diverse information on the topic. READ MORE

  5. 9. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

  6. 10. Accounting for Sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Julia Herlogsson; Hannah Ohlsson; [2023]
    Keywords : interorganizational relationships; control; valuation; value; sustainability;

    Abstract : Extant research, beyond the accounting domain, has investigated how to integrate sustainability in interorganizational relationships, whilst little has been said within the field of accounting. This concern is now addressed in a qualitative single case study of a collaboration agreement between a buyer and a supplier. READ MORE