The dark reflection : A look at how the media is depicted in the short film Black Mirror - The National Anthem and how this could affect society

Abstract: Journalism's role in the “Twitter age” is becoming an increasingly hot topic in media studies. This thesis was aimed at analyzing the media portrayal, with special emphasis on the difference between traditional and citizen journalism, in one of the UK’s most talked about recent short films on the media topic, Black Mirror – The National Anthem, and how this could affect the public. Qualitative methods were used to examine the portrayal of both traditional journalism and citizen journalism in the film and the effects aspect was researched through focus group interviews. The results of the content analysis showed that the film depicts traditional journalism as seriously challenged by the speed and extent that citizen journalism can reach through social media – but it also shows a dark side of citizen journalism. My content analysis came to support the idea that the negative portrayal of journalism in the film can affect the public opinion on journalism, in an indirect and complex way.