Revitalizing Jute Farming: A Case Study of ICARE Scheme in West Bengal, India

Abstract: The Jute-ICARE initiative by the Government of India aims to address climate change's impact and improve jute farmers' livelihoods. This study investigates the challenges and opportunities for jute farmers in adopting the scheme's technologies using the DPSIR framework and the social learning theory. Inadequate information dissemination to farmers and differing perspectives between policymakers and farmers on jute production concerning climate change are identified as significant challenges. However, policymakers can bridge the communication gap and understand the challenges and perspectives of jute farmers by incorporating their feedback while formulating policies. This will help promote the adoption of advanced ICARE technology and enhance the livelihoods of jute farmers. Active engagement and communication between policymakers and farmers are necessary to overcome the challenges and promote sustainable agricultural practices that benefit both the environment and the farmers.