Does One Crisis Overshadow the Other? : An exploratory study on the effect the Covid19-pandemic has had on environmental strategies in Small and Medium Sized Enterprises

Abstract: The Covid19-pandemic may have impacted the environmental strategies of firms as it has had a major impact on the world economy and businesses. In particular Small and Medium Sized Enterprises (SMEs) as during prolonged economic downturns they suffer disproportionately which could be due to lack of key resources which bigger firms naturally have more of, such as access to bank loans, technological, managerial, and human resources. Nevertheless, the Covid19-pandemic does not make the current environmental crises any less important therefore it is imperative to explore how firms’ environmental strategies have adapted during this time. The purpose of this study was to examine what happens to environmental strategies when firms experience harsher financial conditions. This have led us to construct the following research question:“How do SMEs adjust their environmental strategies during crises?”In this paper we answer the research question by analyzing the effect Covid19 has had on the environmental strategies of Swedish SMEs’ environmental strategies during Covid19. In order to achieve the purpose of this study we performed a qualitative study with an exploratory approach by interviewing seven different Swedish SMEs within the construction industry. The key findings this our study produced was that the firms’ environmental strategies remained resilient as no firm decreased their focus on environmental strategy nor did they view this aspect less important. Rather some firms intensified their environmental strategies suggesting that this might be a viable strategy to survive a crisis.