The Communicative Dance of Greenwashing Accusations

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Stephan Poot; Melissa Eilander; [2022]

Keywords: Corporate Social Responsibility CSR ; sustainability; greenwashing; accusations; corporate responses; impression management; the scandal effect; neutralisation techniques; communicative dance.; Business and Economics;

Abstract: The purpose of this study is to develop a deeper understanding of how organisations use communication as a tool to publicly respond to accusations. We aim to explore whether existing techniques are being used or if new techniques can be discovered.

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