Essays about: "Stephan Poot"

Found 1 essay containing the words Stephan Poot.

  1. 1. The Communicative Dance of Greenwashing Accusations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stephan Poot; Melissa Eilander; [2022]
    Keywords : Corporate Social Responsibility CSR ; sustainability; greenwashing; accusations; corporate responses; impression management; the scandal effect; neutralisation techniques; communicative dance.; Business and Economics;

    Abstract : The purpose of this study is to develop a deeper understanding of how organisations use communication as a tool to publicly respond to accusations. We aim to explore whether existing techniques are being used or if new techniques can be discovered... READ MORE