The oat growth : The way to grow an innovative firm on the European market

Abstract: Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. It will also highlight the important aspects of an innovative firm internationalizing on the European market.  Theoretical framework: The traditional Uppsala internationalization model is used as a framework for suggestions on how a firm should enter new markets. Furthermore, a theory about internationalization is used and continued with a theory about innovative firms and the chapter ends with the marketing mix.  Methodology: A case study of an innovative firm has been done where a qualitative research approach has been taken. First hand data in terms of interviews together with secondary data in terms of articles and previous research lays as a foundation for the study.  Empirical material: The empirical material is based on interviews with four interview persons from the case company on distance. In combination with this, information has been gathered from company reports and the webpage of the case firm.  Conclusion: The result of this study indicates that innovative firms does not follow all the steps that the theory suggest for internationalization. Continually, the most vital factors that were followed and not followed are highlighted in the conclusion.