Essays about: "Antonia Melovic"

Found 1 essay containing the words Antonia Melovic.

  1. 1. The oat growth : The way to grow an innovative firm on the European market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Antonia Melovic; Qazi Toukir; [2020]
    Keywords : Innovative firms; Internationalization process; Marketing mix; European markets;

    Abstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE