Cultural adaptation required for IKEA to increase the organizational effectiveness in Thailand

University essay from Akademin för hållbar samhälls- och teknikutveckling

Author: Sirinthip Lertsirimongkolchai; Panotporn Phaiboonkit; [2010]

Keywords: Cultural difference; cultural adaptation; organizational effectiveness; IKEA corporate culture; Thai culture in the workplace; Swedish culture; Hofstede’s cultural dimension and Schwartz framework;

Abstract:

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