Minimal Colour-based Social communication and meaning-making communication practices

Abstract: Advancements in technology have rendered social media an indispensable means of social communication. However, among the vast amount of data exchanged between users, there is often limited space for meaningful conversation and the cultivation of deeper interpersonal connections. This dissertation adopts a research-through-design approach to explore the concept of Minimal Social Interaction Design, focusing on the use of colours as the primary tool for facilitating these interactions. The main objective of this project is to investigate: What meaning-making communication practices are produced or altered when using colour-based minimal social communication? To achieve this objective, the study involves an auto-ethnographic pre-study and three focus groups to examine minimal colour-based interactions among individuals and groups. Additionally, Drawing inspiration from the concepts of Calm and Slow Technology, this project includes the design and evaluation of an online platform dedicated to facilitating minimal colour-based social interactions. The qualitative data collected from the study indicates that by engaging in minimal colour-based interactions in different social contexts individuals would face both opportunities and challenges. These opportunities and challenges ultimately create a space for individuals to enhance their social awareness, engage in effective negotiation, deepen their understanding of their partners, and develop an intimate private language based on colours.