The use of Web tools in French companies

University essay from Sektionen för ekonomi och teknik (SET)

Author: Sandra Govin; Cedric Esposito-farese; [2010]

Keywords: France; French companies; companies; Internet; Web; Web 2.0; Web tools; Website; Web objectives; e-marketing; e-commerce; observation research;

Abstract: Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage. The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.

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