Managing service innovation in small-medium sized enterprises: a resource based view

Abstract: Title: Managing service innovation in small-medium sized enterprises: a resource based view Date of Seminar: 3rd June 2014 Course: Master Corporate Entrepreneurship and Innovation Internship and Degree Project (Master Thesis 15 ECTS) Authors: Elida Cimic and Junjie Ren Supervisor: Joakim Winborg Keywords: Service Innovation, Small and Medium sized Enterprises, Resource Based View, Innovation Strategy, Bricolage. Thesis Purpose: Analyse how small-medium sized enterprises integrate resources in the service innovation process. More specifically, looking into the whole process of new service innovation and how resources are identified, utilized and managed within SMEs Methodology: The research design is a case study, in which resources are examined in the service innovation process at the Twenty Four Seven Group. It is a qualitative research, based on in-depth semi-structured interviews. Theoretical Framework: The study has a theoretical framework based on previous theories about service innovation within SMEs, resource base view and bricolage. The emphasis is on how resources are identified, utilized and managed when innovating. Conclusion: Utilizing current resources to innovate is a useful concept as it sees the weakness for SMEs to learn about the innovation strategy. This research gives an implication for SMEs adopting their innovation strategy, and further integrates to the organizational development strategy.