Effective user interface design for consumer trust: two case studies

Abstract: Business-to-Consumer (B2C) e-commerce is expected to grow up at aggressive
rates in future years. Since e-commerce stretches interactions over space
and time, and thus requires more trust than traditional shopping. So, as
one of the most important factors that is slowing down this growth is the
lack of trust of potential customers. Therefore, Developing customers'
initial trust in e-businesses is critical for many online vendors,
especially for startup companies.The purpose of this paper is to
investigate how interface design can help to build initial trust in B2C e-
commerce sites based on the antecedents of trust from past studies. We
found a strong relationship between interface quality and trust. As well as
we identified cues in the user interface that help to build trust to some
extent , and some cues that have a great potential for destroying trust.