Essays about: "Måns Tufvesson"

Found 1 essay containing the words Måns Tufvesson.

  1. 1. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : David Jonsson; Måns Tufvesson; [2023]
    Keywords : Attitudes; Brand Attitudes; Permission-based email marketing; content; frequency;

    Abstract : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. READ MORE