Essays about: "Martin Ericson"
Showing result 6 - 8 of 8 essays containing the words Martin Ericson.
-
6. Managing a Franchise in the Fully Franchised Form: A Case Study of a Franchise System's Shift from a Plural Form to a Fully Franchised Form
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : Franchise theorists have failed to explore all possible organizational forms in a franchise system. The plural form has been the dominant topic of interest during the last two decades, while the fully franchised form has been marginalized to an unlikely future outcome. READ MORE
-
7. User satisfaction in mandatory use IS environments
University essay from Lunds universitet/Institutionen för informatikAbstract : A significant part of IS systems implemented today introduce a mandatory use environment for their users, where daily tasks and responsibilities are dependent on or even impossible without the use of a specific system. This paper focuses on examining the relevance, importance and potential effects of user satisfaction in these kinds of environments, with the purpose of contributing to this previously somewhat sub-prioritized area of mandatory use environments within the contexts of user satisfaction. READ MORE
-
8. Think inside the box : Understanding the role of internal branding for controlling behaviour in divisionalised service organisations
University essay from Institutionen för ekonomisk och industriell utvecklingAbstract : This paper examines how internal branding can be integrated into the management control system to overcome the challenges faced by divisionalised companies regarding goal congruence and suboptimisation. A theoretical synthesis pointing out the similarities between management control and internal branding has been used together with the obtained information from interviews to create a new model on how to integrate internal branding into the management control system. READ MORE