Essays about: "example of research methodology"

Showing result 1 - 5 of 130 essays containing the words example of research methodology.

1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

   University essay from Göteborgs universitet/Graduate School

   Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
   Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

   Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

3. 2. Becoming Agile - The Application of Agile Project Methods in the Management Consulting Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Norstedt; Hilda Karlsson; [2019-07-09]
   Keywords : Agile; Agile Project Methods; Agile Project Management; Project Management; Application; Management Consulting Industry;

   Abstract : Background & Purpose: With continuous changes occurring in the business environment new project methods have emerged to accommodate the new needs. This has resulted in that the traditional ways to manage projects have become rigid which has given rise to the new concept of agile. READ MORE

4. 3. Leading by being led - A qualitative study of the relationship between authority and servant leadership

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tabitha Sonneveld; Cecilia Stensdotter; [2019]
   Keywords : Servant Leadership; Authority; Organization and leadership; Pastoral Leadership; Business and Economics;

   Abstract : This thesis aims to contribute to the discussion on the role of authority in servant leadership, by answering the following research question: How do pastors perceive their servant leadership and how does this relate to authority? The methodology of this study is based on a qualitative study, following an interpretive approach. The empirical material of this study consists of 10 interviews. READ MORE

5. 4. The Significance of Consumers’ Perceived Authenticity to Engagement : Explorative Research of Influencer Marketing in Instagram

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

   Author : Ida Martikainen; Anttonina Pitkänen; [2019]
   Keywords : Consumer resistance; authenticity; engagement; influencer marketing; social media marketing;

   Abstract : Background: Consumers have created resistance towards marketing which can be seen for example as cynicism and criticism towards advertisements. Consequently, marketers do not achieve the aimed effect to consumers as easily as earlier. Authentic advertisement is said to be a tool to surpass the consumers’ resistance. READ MORE

6. 5. An agent-based decision support model for assessment of stroke patient transport policies: The case of choosing hospital for diagnosis

   University essay from Malmö universitet/Teknik och samhälle

   Author : Jabir Al Fatah; Ala'a Alshaban; [2019]
   Keywords : Agent-based model; Discrete-event simulation; Stroke logistics; Transport logistics policies;

   Abstract : The Southern Swedish hospital region is the home of nearly 2 million people, in which 5,684 individuals were diagnosed by stroke during 2016, according to statistics from the hospitals in the region. With this large number of stroke-diagnosed patients across the region, an effective stroke transport policy is inevitably important to provide fast treatment for these patients. READ MORE