Essays about: "Rebecca Lucander"
Found 1 essay containing the words Rebecca Lucander.
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1. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE
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