Essays about: "Rebecca Lucander"

Found 1 essay containing the words Rebecca Lucander.

  1. 1. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Radojewski; Rebecca Lucander; [2009]
    Keywords : Mobile marketing; inertia; conceptual model; barrier; slow development;

    Abstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE