Essays about: "Xue Fei Liu"

Found 1 essay containing the words Xue Fei Liu.

  1. 1. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Xue Fei Liu; Peiwen Jiang; [2014]
    Keywords : SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

    Abstract : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. READ MORE