Essays about: "cultural diversity in india"

Showing result 6 - 9 of 9 essays containing the words cultural diversity in india.

  1. 6. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Göthlin; Anna Jacobsson; [2014]
    Keywords : Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

    Abstract : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. READ MORE

  3. 7. Leveraging Cultural Heterogeneity in Swedish-Indian Offshoring Teams - A Managerial Perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Björnberg; Kanza El Kadiry; [2013]
    Keywords : Social Integration; Self-Verification; Swedish-Indian Offshoring Teams; Leveraging Heterogeneity; Cross-Cultural Management;

    Abstract : In today's global business environment firms strive to increase their competitiveness and reduce costs by various means. As a consequence the trend towards offshoring has accelerated at a fast rate and become increasingly relevant for the developed economies of the world, including Sweden. READ MORE

  4. 8. Learning Diversity in India: Do Priorities in Primary Education Enable Capabilities, Enhance Equal Opportunities and Encourage Cultural Diversity?

    University essay from Lunds universitet/Pedagogik

    Author : Martin Eksath; [2011]
    Keywords : international comparative education; mixed methods; quality education; equal opportunities; cultural diversity; enable capabilities; democracy; primary education; India; intercultural perspective; Social Sciences;

    Abstract : Primary education of good quality is necessitous to development, democracy and social inclusion. India has subscribed to the goals of education for all by 2015 and has embarked on immense priorities in education to reach the goals. Goals are often measured in terms of outcomes of literacy or school attendance. READ MORE

  5. 9. How Swedish companies operating in Southeast Asia overcome trade obstacles

    University essay from Institutionen för ekonomi

    Author : Karl Hagström; Annika Stengard; [2008]
    Keywords : Trade obstacles;

    Abstract : As the globalization continues to intensify, companies around the world are increasingly looking for business opportunities outside the borders of their home country. In order to be successful and take advantage of low cost opportunities offered in other countries the need for free trade agreements is something all companies should be lobbying for. READ MORE