A Qualitative User Experience Study on Integrated Application Preferences in Social Media : Focusing on two different target groups of Facebook users

Abstract: This study examines User Experience on in-app Facebook features. Facebook is the SNS with the most users worldwide and is well known for its ability to connect people to one another. Using data from interviews and a usability test on two target groups of different ages, we determine if there is a difference in user preferences and opinions on the Facebook mobile application. This study's goal is to help further development of social network services and overall user experience in social media in the future.