The impact on Key Performance Indicators after Merger & Acquisition

Abstract: Merger and Acquisition is an important activity for the companies involved in it. They are a method for the acquiring company to increase not only its market presence, but it also helps to increase share holders value and diversifies the product portfolio. This study is focused on the pharmaceutical industry because of its global presence and due to the importance of pharma industry in our daily lives. Businesses all over the world operate in a cycle of booming and crashing. We found out that most of the mergers which happened in the pharma industry were during the booming period of business. We found out that there are different reasons for both the buying and the selling company to participate in the Merger and Acquisition process. The authors have used secondary source of data collection because meeting in person to collect primary data is not possible due to the current situation of Covid-19. We have decided to use Qualitative approach for data analysis as our research is focused on only the key performance indicators using the data from 4 major mergers. The selection of cases in the study is made considering the geographical presence of the companies. We have tried to cover mergers from diverse markets to understand and show the reader how it affects the key performance indicators in different markets.