The Institutional Prerequisites Required for Fin Tech Companies and Their Impact on Entry Mode Strategies

Abstract: This study enquires into the institutional prerequisites required from a transitional economy in order to be attractive for international Fin Tech companies operating in payment industries. The study was conducted based on comparison between Armenian and Swedish markets. I used conceptual frameworks proposed from the previous literature in order to recommend entry modes for FinTech companies in payment industries. The results reveal that Fin Techs will likely not to have extra challenges when entering transitional economies compared to developed markets.