Essays about: "Adam Kubiak"

Found 1 essay containing the words Adam Kubiak.

  1. 1. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Kubiak; David Persson; [2021]
    Keywords : live; shopping; social; business; marketing; experience;

    Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE