Essays about: "Alberto Pietrobon"

Found 2 essays containing the words Alberto Pietrobon.

1. 1. Branding for Start-ups: A case Study of Spotify

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Alberto Pietrobon; Yu Dai; [2012]
   Keywords : Start-ups; corporate branding; brand equity; brand awareness; brand image; brand association; co-branding strategy; Spotify;

   Abstract : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. READ MORE

3. 2. Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams

   University essay from IHH, Informatik

   Author : Alberto Pietrobon; Abraham Bamidele Sunday Ogunmakinwa; [2011]
   Keywords : business analytics; data mining; business intelligence; BI; decision making; customer relationship management; CRM; data sources; product development; industrial design; manufacturing industry.;

   Abstract : For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Business Intelligence (BI) solutions. READ MORE