Essays about: "Alberto Redondo Miró"

Found 1 essay containing the words Alberto Redondo Miró.

  1. 1. Online social networks and fashion shopping: a study of the influence of social networks on shopping decisions made by consumers in the fashion market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alberto Redondo Miró; Jose Manuel Zatarain Rodriguez; [2012]
    Keywords : Customer involvement; Consumer search behavior; Online social network; Shopping decision process; Word-of-mouth communication;

    Abstract : The emergence of online social networks as the main communication channel between users in the web has created a plethora of opportunities and challenges for companies. While firms can potentially reach and advertise to a targeted audience at a low cost, the communication model between firms and consumers appears to be in need to adaptation due to the unique circumstances of social networks and the behavior of its consumers. READ MORE