Essays about: "Alexander Kirchmaier"
Found 1 essay containing the words Alexander Kirchmaier.
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1. Affordable Marketing - Closer than You Think
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE
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