Essays about: "inexpensive marketing"

Found 2 essays containing the words inexpensive marketing.

1. 1. Affordable Marketing - Closer than You Think

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kirchmaier; Anton Vänskä; [2020]
   Keywords : entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

   Abstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE

3. 2. Development and Marketing of Project Finance & Project Monitoring as New Services – The Case of SGS Zurich

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Behrouz Tizro; [2010]
   Keywords : Risk evaluation; Project finance; Project monitoring;

   Abstract : The need to be present and invest in foreign markets beyond companies` own geographical borders necessitates strict supervision. This is not easy and of course not inexpensive for investing bodies to firstly decide reasonably on investments which would be feasible and assume financial undertakings and secondly have regular presence in their investment project and their location. READ MORE