Essays about: "Amanda Lindén"

Found 3 essays containing the words Amanda Lindén.

  1. 1. Identification and evaluation of solutions for long-haul electric road freight.

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Amanda Lundström; Gustav Lindén; [2023]
    Keywords : Electric road freight; long-haul; TCO; Tripple bottom line;

    Abstract : Road freight transportation is important for the development of the global economy and, at the same time, one of the most destructive businesses when it comes to the environment and human health. As societies evolve, the need for freight transportation increases and the transport demand cannot in a sustainable way be fulfilled with the use of diesel trucks as it is done today. READ MORE

  3. 2. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE

  4. 3. Facilitating communication for marginalised communities in Mexico : Designing a progressive web application with a participatory design approach

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amanda Lindén Guinez; [2019]
    Keywords : Participatory design; ICT4D; mobile usability; design evaluation;

    Abstract : There are areas in Oaxaca, Mexico, where larger telephone operators have refused to install a cellular network, leaving mainly indigenous communities without connectivity. A minor field study was carried out in the affected areas with the aim to build an application tackling some of the existing connectivity problems. READ MORE