Essays about: "Angélica Rodríguez Molina"

Found 2 essays containing the words Angélica Rodríguez Molina.

1. 1. Does reciprocity affect willingness to contribute? : An empirical study on crowdsourcing organizations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ran Chen; Angélica Rodríguez Molina; [2014]
   Keywords : crowdsourcing; online communities; reciprocity; trust; commitment; identification; social proof; willingness to contribute;

   Abstract : Purpose – The aim of this thesis is to explain the factors that influence consumers’ willingness to contribute to crowdsourcing organizations, by applying the reciprocity theory. Design/methodology/approach – This is a quantitative research which used a cross sectional research design with an explanatory approach. READ MORE

3. 2. Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers

   University essay from Institutionen för marknadsföring (MF)

   Author : Jacqueline Sarah Basmanji; Angelica Rodriguez Molina; [2013]
   Keywords : customer loyalty; customer satisfaction; trust; commitment; perceived value;

   Abstract : Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. READ MORE