Essays about: "Anna Mellin"

Found 4 essays containing the words Anna Mellin.

  1. 1. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Mellin; Ioannis Diakoulakis; [2023]
    Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

    Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

  3. 2. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  4. 3. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE

  5. 4. Nitrogen mineralization in a sludge-amended sandy clay loam in South Africa

    University essay from SLU/Dept. of Soil Sciences

    Author : Anna-Karin Mellin; [2005]
    Keywords : sewage sludge; nitrogen mineralisation; incubation; South Africa; soil; decomposition;

    Abstract : Sewage sludge is a solid, semi-solid or liquid byproduct produced by waste water treatment plants. It contains both compounds of agricultural value (e.g. organic material, nitrogen, phosphorous, potassium and to a lesser extent calcium, sulphur and magnesium), and pollutants (e. READ MORE